It’s time to face the facts. Social Media is not only here to stay, but it is ever evolving with each passing minute it seems. Every day there’s the latest site, platform or app that has been created in order to easily put us in touch with millions of people all over the world at a moment’s notice. We basically have two choices:
- We can either choose to ignore the wave of the future and try our best to not get “caught up in the hype;” or
- We can embrace the power of social media and use it to maximize our presence and in turn grow our businesses drastically.
But the age old question is…….How??
How do I know what to post, where to post, when to post and how to post it my message, picture, video or article?
How many times have you seen the latest and greatest product such as a workout routine advertised and you’re so eager to get started that you jump right in full speed only to quickly run out of steam and fade out when you don’t immediately get the results you were promised? Fortunately, when it comes to social media, it’s not as difficult as it may seem as long as you follow a simple rule:
Planning = Consistency = Success in Social Media
Before you jump right into the fire and burn yourself out, let my share with you how this rule works.
Let’s begin with the first part, Planning.
Behind every success story in virtually any walk of life is an effective plan. Take working out for example. The workout routines that produce the most dramatic results never work without coming up with a rigorous plan first. The same is true for enhancing your business through social media. Developing and implementing an efficient plan for your social media presence is critical to achieving your goals. You can’t just jump right in and fire off a bunch of posts hoping to gain attention without first planning out how, where, when and how to do it. If you were to do this, failure would not only be an option it would be a certainty.
Let’s take a quick step back and look at the big picture of social media. There’s Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube, etc. Each of them has unique features, pros, and cons for your business.
How do you know which one(s) that will best benefit you and your business?
Do you just try them all and hope something clicks?
Unfortunately, this has been tried by many before and miserably failed as a result.
We all would love to catch fire in a bottle and post something that goes viral, right? We’ve all seen or heard the “one-hit wonder” viral posts like “what color is the dress?,” “the lady in the Chewbacca mask,” or… but do you realize that these make up less than .0001% of the total number of videos, pictures and other posts that currently exist on social media? We can’t run our business and certainly not our social media presence this way and hope to strike gold.
True success with social media in the business world involves proper planning and most of all consistency.
If you first come up with an efficient plan for how, when, where and what you are going to post about, then this will lay out your path to consistency and ultimately success beyond your wildest dreams.
Now let’s talk for a moment about Consistency.
Just as in our workout example, if you want to maximize your results you must develop an effective plan and then by all means consistently follow your plan. Consistency is everything in the world of social media. People who find, choose to follow and most importantly buy from you on social media will do so because you have unique qualities such as you’re interesting, funny, influential, motivational, exciting and/or knowledgeable, just to name a few. Just like we strive to obtain valuable information when we need it, your followers will continue to follow and be your customers as long as you are consistently providing them with quality information, entertainment and expert advice. And guess what?? The best part is if you consistently do this effectively, they will tell their friends. Free advertising via excited and satisfied customers is always the best marketing tool available to you.
So to recap…
Social media is here to stay.
Social media is here for you.
Social media is ready for you to embrace if you do so effectively.
Remember the simple equation that will help get you where you need to be. Planning = Consistency = Success in Social Media. How do you get started and build your plan?? Lucky for you, I have provided you with an example 30-day plan that will help you jump start your business through social media. Enjoy!
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